Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
WHAT’S THE BEST PART OF YOUR WORK? I was chatting with Rob Deptford yesterday and he asked me this question. I thought about it for a moment and said, “it’s seeing my clients get results.” There’s simply nothing like it. To see a client who was struggling with a problem FINALLY overcome that problem and […]
ListenIf you sell consulting or professional services, what you’re really selling is your ideas. The better your ideas, the more value you’ll create for clients, and the more you’ll charge. But when was the last time you thought about the quality of your ideas? Are you ideas any good? Could they be better? How can […]
ListenWould anyone miss your marketing? I’ve been publishing a daily podcast for the last 100 days or so. It’s been a lot of fun. And to be honest, it hasn’t been that hard. But ever since I started publishing more frequently here on LinkedIn, it’s been tough to maintain both. So last week, I put […]
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