Big shift in the last few years:
Consulting, B2B offerings, services, etc etc…
These are all BOUGHT.
Not sold.
And there’s a big difference.
This difference is why a lot of entrepreneurs and service providers have trouble raising their prices.
It keeps them on the “hamster wheel.”
And it prevents them from forging the trust needed for buyers to buy.
Because a lot of times the buyer actually comes “primed” to buy.
They’ve already made the decision.
But the seller ends up talking them OUT of it… without even knowing!
Here’s what I mean:
#marketing #consulting #business #success