What would happen if one of your clients left today?
Would your business go under?
Would you have to let your employees go?
Would you have to get a loan to stay afloat?
If you’re at risk of losing your business over one, or a handful of clients…
Then you’re facing a Concentration Risk
The rule we teach clients is: The 20% Rule
No single client relationship should make up more than 20% of your revenue.
Because if something happens
Outside your control
And the client leaves
You’ve just lost a chunk of your revenue
Through no fault of your own
You’re basically a sitting duck.
And if this is your situation right now, then
You ought to be aggressively pursuing other relationships until each client is under that 20% threshold.
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