Want to know how to KNOW you’re going to succeed?
I was listening to a podcast with a famous copywriter named John Carlton the other day.
And he said something that stuck with me.
When he got into copywriting, he just kind of dipped a toe in because he wasn’t certain at first.
But then he discovered something that changed the way he approached it.
And, over time, became one of the most well-respected, influential, and successful copywriters of all time.
I think what Carlton discovered applies to ALL industries.
Especially consulting.
And I think it can often make the biggest difference in where consultants end up.
Here’s what it is:
#marketing #consulting #business #success