What does the market owe you?
People like to treat entrepreneurship as a game of “pretend.”
The same way people sit on their sagging couch with a can of Busch Lite and “pretend” to know what their favorite quarterback should do in a given situation.
It’s not a game.
It’s not a matter of “Press the X button to get the Y result.”
You have to earn your wins.
Imagine your avatar– that’s your perfect prospect.
Imagine their day-to-day.
Are they actually running a business? Parenting kids? Hustling? Cramming a lot of stuff into their calendars?
Then here’s what you’ve got to do: