A lot of people see Boutique Growth churning out content day in, day out. So then their analytical mind jumps straight to all these questions:
“What do I talk about?”
“What ideas should I share?”
“How much value do I give away?”
Etc.
You should already have those answers. And I’ll tell you how.
But first:
You don’t have “content-block”… you’re not “bad” at this… and you don’t need to keep fighting with your inner voice over what to say next.
Because:
It’s not actually about “the content.”
It’s about “conversations.
It’s about getting into real, deep, meaningful conversations with your market. The kind of “content” I put out if you’ll notice, is always driven by conversations that I’ve had with clients, prospects, peers. It’s always, “Well, I was talking to someone who said X or someone confided in me that Y.”
Here’s why that makes you more relevant: