Here’s what I DON’T want you to do:
I don’t want you to take 1985- era tactics to 2020- era markets.
Because they won’t work for you.
A lot of people say, “Well, you’re telling me to do this, but so and so guru says the exact opposite. I don’t know how to reconcile them.”
Yes, big-name consulting gurus in this space have done a lot.
They were probably pretty “breakthrough” back in the day.
But that was a different era.
They built their business in the 80s, 90s, early 2000s even.
That’s an ENTIRELY different world.
Tactics have changed since then.
And so has the competition.
Here’s the #1 question I would ask before deciding whom to listen to:
#marketing #consulting #business #success