Here’s a simple question that makes you lots of money and helps you do the work of your life…
“Am I excited about this?”
NOT…
“How do I make more money?”
“Where’s the market opportunity?”
“Will people pay for this?”
^ Granted, those are important questions…
But when you need to choose a direction for your business and you have a number of viable options in front of you…
Market segments you could pursue…
Offerings you could develop…
Services you could deliver…
At the end of the day, the REAL question is:
Which one excites you the most?
Because I’ve never met a true “master” of their craft who doesn’t get excited about the work they get to do every single day.
Have you?