A lot of CEOS are afraid of hiring people smarter than them.
It’s an ego thing.
But they gotta hire, so…
They end up building a team of average, amateur people…
Who get average, amateur results…
And then the CEO is like “Ughhhh WHYY is my team not performing as well as I hoped?”
Again, very common mistake.
And one I’m trying not to make right now.
I’m actively trying to bring in smarter people than I am right now.
We are actively bringing in LI coaches — shout out to Steven Perchikov, content and copy coaches, and more… all centered around client success.
#marketing #consulting #business #success #90daypipeline