You’ve probably seen my YouTube ad about the hustling consultant.
He’s on the streets begging for consulting work.
And when he calls me (for help growing his business) I ask him about his targeting.
And he says, “Well, I’m targeting CEOs…”
And I’m like “Well, they aren’t on the street.”
And that is exactly what it’s like to cold-call or cold-email for business.
You’re taking street-level tactics to C-level prospects.
Because so often when I see someone who has to cold call or cold email to get business, they’re asking themselves the wrong question.
It’s “How do I get more? More clients, more calls, more money?”
BZZT. Wrong.
The right question, to attract these high-level players, is “How do I instill BELIEF?”
Here’s what I mean: