It’s time to grab the pitchforks…
Light the torches…
Bar your doors…
Frankenstein’s monster is coming to town.
It’s a metaphor, but it’s true.
I see a lot of businesses draw from many different resources to cobble together a business and marketing model… they take from THIS training, and THAT course, THIS expert and THAT coach… and what they end up with is something that looks like it was brought to life with a lightning bolt.
And the thing is, this cobbled-together creation might perform for a little bit.
It might lurch around as if it works.
It might even look like the real thing.
But eventually — when attempting to scale or put together a new offer, for example— it’ll probably fall apart completely.