Imagine you’re arguing with Martin Luther King Jr…
Against civil rights.
Spoiler:
You’re going to lose.
Not necessarily because MLK is eloquent, or because he’s right. He’s clearly both of those things. But that’s not the reason why he’s going to mop the floor with anyone who argues against him.
He’s going to win because of the intensity he brings to the conversation.
The intensity, the focus, the certainty he brings is just going to blow anyone else away.
This the frame we need to have, as consultants.
No, I’m not comparing us to literal Icons like MLK or Nelson Mandela.
Let me explain ??