I met the greatest salesperson in the world!
But he couldn’t close a single deal. Why?
Because he made the same “closing mistake” you’re probably making.
And in a few seconds, I will tell you exactly what this mistake is…
But first, let me tell you more about this salesperson.
He was technically the best salesperson I ever had on my team.
I mean, his discovery questions were impeccable.
His framing of the offer was unlike anything I have ever heard before.
And he had practically mastered the art of objection handling.
Yet when it came down to closing the deal, he couldn’t pull the trigger?
Why? Because he was not leading in his calls.
And that’s the “closing mistake” almost everyone makes.
We think we have to get better at sales to close more deals…
.
When in reality, you simply need to show you’re a leader and the deals will close themselves.
Just think about the last time you bought a product/service…
You only did because they made you feel like they could help you overcome the hurdle you were facing.
And they did that by stepping into the shoes of a leader.
And once you do the same – 9 out of 10 times – you can mess up on your sales script and still close more deals (without ever having to sound like a sleazy car salesman).
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