The question most consultants ask me is…
How do I avoid toxic clients?
Well, it all goes back to who you decide to work with, and who you don’t.
And to choose who to work with, you need to ask yourself these set of questions:
? Do you see this client as a potential case study?
? Are they going to be so wildly successful working with you?
? And are their results going to be so interesting that you would feature them in a case study?
And if the answer is anything short of an absolute yes, then you don’t want to work with them. Why?
Because your strength is in your time.
I mean, look at it this way…
Here at Boutique Growth, we get hundreds of prospects who want to work with us every single month.
Yet because we don’t want to waste our capacity, we only take a tiny percentage of prospects to work with.
We’re not a huge team, so we know our capacity is limited.
And because of this, we rarely waste our capacity working with clients that won’t become a case study for us.
And you shouldn’t either!
Because your biggest constraint is your capacity to serve clients. So here’s the real question you should ask yourself:
When you know that your capacity is limited, why would you work with a client who won’t become a case study?
Leave your answers below ?
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