If you haven’t heard of Buzzfeed yet — you either live under a rock or you’re lying.
Buzzfeed is a news and entertainment website that is turning the world of online publishing upside down. In just a few short years, Buzzfeed has catapulted itself to the top of the food chain giving some of the oldest, largest, and most powerful media companies a run for their money.
Some have gone as far as to say that Buzzfeed is the most important news organization in the world.
For the rest of us, Buzzfeed is that site with the viral articles that somehow manages to get our attention when we’re aimlessly scrolling through Facebook.
It’s kind of annoying — but usually worth it.
How do they do it?
That’s the topic of my latest post on email marketing over on the Mailjet blog.
Email is probably the last thing that comes to mind when you think about Buzzfeed.
After all, their rise from ‘that site with the cat memes’ to one of the internet’s most powerful media publications was built largely on the back of the social share — not the inbox.
But Buzzfeed has doubled down on its email marketing strategy in the last few years. While they don’t publish their subscriber numbers — we do know that email is one of Buzzfeed’s top sources of traffic right alongside Facebook, Twitter, Google, and Pinterest.
What could Buzzfeed possibly teach you about running your business?
I’ve said again and again that email marketing should be the backbone of your online marketing strategy. And when it comes to email, Buzzfeed is doing a lot of things that are worth paying attention to.