When you first get started creating a lot of content, it’s easy to think that it doesn’t really affect anyone.
You just put it out into the world and you think, “Nobody’s going to read this. Nobody’s going to care.”
And for maybe the first week or so, that might be true.
Which is why we don’t put out content for a week & stop. We put out content for months and years.
But I digress…
I had someone come and tell me, basically, “Ahmad, what you said about positioning kept me up until 2 am. I was up till 2 am thinking about positioning.”
So content does matter.
And it does impact the way people think.
And knowing that…
Let’s go for MORE impact.
Let’s go for MORE people staying up till 2 am thinking about what we’ve said.
That’s my goal… I want to “break” the mold of their old way of doing things.
Really effective messaging will actually pierce the mind of wherever engages with it.