A lot of novice marketers struggle with this idea of how big to make their promises.
They think, “Well, if I just make a really, really big promise… everyone’s going to want to work with me!”
So the promise becomes so big, and so outlandish, and so grand…
That people start lining up to get the offer.
That’s how the thinking goes, anyway.
In practice, what happens is usually much different….
#marketing #consulting #business #success #90daypipeline