One of the things we hit on heavily in the 90 Day Pipeline is market leadership. As a market leader, you will be creating and distributing a ton of content. (I always wonder at the firms who claim to be market leaders but produce practically zero content. Or they put out like 1 piece per […]
Don’t create a Frankenstein
It’s time to grab the pitchforks… Light the torches… Bar your doors… Frankenstein’s monster is coming to town. It’s a metaphor, but it’s true. I see a lot of businesses draw from many different resources to cobble together a business and marketing model… they take from THIS training, and THAT course, THIS expert and THAT […]
Learn from the dead
Who are your greatest influences? Somebody asked me that question recently. Had to stop and think about it — who are MY greatest influences as a business owner? Jim Rohn Zig Ziglar Eugene Schwartz Claude Hopkins… It’s no secret that I’ve got other coaches and mentors who are my contemporaries. But the overriding, overarching direction […]
Don’t listen to hate
“It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood.” Teddy Roosevelt. I talked […]
You can’t remake decisions
So there I was, down South in the U.S. for an event, when suddenly my Uber Driver tells me he used to be one of a VP of one of the largest investment banks in the US. Turns out this guy was an investment banker with one of the big banks for 15-20 years. Until […]
What does the market owe you?
What does the market owe you? People like to treat entrepreneurship as a game of “pretend.” The same way people sit on their sagging couch with a can of Busch Lite and “pretend” to know what their favorite quarterback should do in a given situation. It’s not a game. It’s not a matter of “Press […]
Stay in your market
“There is more gold beneath you than around you.” That’s something one of my coaches hammered home one time. And it’s stuck with me ever since. So, if you’re thinking of diversifying markets… Reaching out to different people… Basically starting over from scratch with a new crowd… I would suggest this: Don’t. I know it’s […]
Do it in 3 Months
Ever wondered what happens when you get in a really high end car, turn it on, and apply both gas and brake at the same time? The brakes generate heat. A lot of heat. Enough heat to cause the rotors to glow red hot, destroy the seals in the caliper, and warp the slider pins […]
Are you compelling?
Sellers & marketers often try to “convince” people that theirs is the best product or service. When in fact, that’s the wrong way to go about it… Because all of a sudden you end up being blocked by objection after objection. People’s defences go up. They “dig in” and tend to argue. No one wants […]
Hey. Stop scrolling for a sec…
You’re probably doing everything right. I know a lot of entrepreneurs struggle with not really knowing if they’re doing THIS thing right, or if they could be doing THAT thing better, etc etc. And…maybe? But that’s not the point. The important thing is to just not quit. Because real failure is what happens when you […]