You know your prospects are in pain, but they’re not aware of it… How do you get them to notice it? Two words… Pain Arbitrage (watch the video to see what I mean) #90daypipeline #consulting #business #success
Do It Yourself
“Can I do it on my own? Or should I get help?” Wrong question. Let’s say I want to get from Toronto to New York City…. I ask myself, “Could I walk there?” Well yeah, I could. That is possible. But it’s the wrong question. The question is what is the fastest, most efficient, most […]
Salesy or Selfish
Why are people so afraid of looking “salesly” ? What’s wrong with trying to sell something! Your preoccupation with looking salesly is holding you back and making you selfish. Watch to video to find out how: #90daypipeline #marketing #success #consulting
Build A Team
Just today I had a conversation with a consultant that we’re going to be doing some work with. The founder initially thought he wanted to build a larger practice, and a larger firm. He was like, “… And then I want to hire MORE consultants and bring on a bigger team so we can expand […]
Someday
We had somebody come to one of our advisors recently and he said, “Look, I wanna start a consulting business.” So, my advisor asked him, “Why?” And no clear answer. Then he asked him, “Well, when do you want to start?” And no clear answer. And then he asked, “What’s holding you back?” And… #marketing […]
Is Your Ego Killing Your Results?
A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur people… Who get average, amateur results… And then the CEO is like “Ughhhh WHYY is my team not performing as well as I hoped?” Again, […]
Don’t Be An Order Taker
I hope you’re not an “order-taker” consultant… “Order-takers” are stuck doing work they aren’t passionate about… Making little to no impact… Doing business with a “needy” posture. And the absolute worst thing? Most order-takers NEVER get un-stuck. UNTIL: They finally start to show up as a “trusted advisor.” Trusted advisors always -Have a steady stream […]
The Worst Goal
Want to know the worst goal ever? The worst, most misguided goal in the history of goal-making? (Okay maybe that’s an exaggeration… but also maybe not). It’s this: Making more. If somebody says to me, “I just want to make more money,” I hang up. Because it is a terrible, terrible goal to have. Here’s […]
Big Promise?
A lot of novice marketers struggle with this idea of how big to make their promises. They think, “Well, if I just make a really, really big promise… everyone’s going to want to work with me!” So the promise becomes so big, and so outlandish, and so grand… That people start lining up to get […]
Value Persona Matching
There’s a way to get very in-demand, very high-powered and time-crunched CEOs to take you seriously. It’s not a silver bullet or anything. But… as with anything I teach… if you put in the time, effort, and focus, it’ll pay back dividends. (Works not only for CEOs, but for other execs, sales VPs, directors, etc). […]