How can I get away with charging more than my competitors?
Here’s the mental shift you need to make…
You need to understand: CLIENT LOVE PAYING PREMIUM FEES
Why?
Because if i’m serious about solving a problem
A pain that I want to get rid of quickly & efficiently
Then I’m not going to mess around with half-baked solutions
I’m going down the “trial and error” path
No, I’m looking for the best solution
The expensive solution
The premium solution
Your clients think the same.
They’re using pricing as a short-cut to categorize your value.
If they see your price lower than your competitors – they’ll think your worse
If they see you charge more – they’ll see you as the premium solution.
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