Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

If you’re waiting for perfection to arrive, keep waiting. You can spend hours upon hours perfecting your website, LinkedIn profile, content videos, blog posts, etc. But spending more time trying to achieve perfection is preventing you from doing something else that’s more important.

Inspiring words from my kickboxing coach: “you can’t be good at everything.” As shocked as I was to hear those words, he meant well. And the truth is, he was spot on. You CAN’T be good at everything. So you might as well focus on the things you’re good at, and forget everything else.

I’ve had an accountability partner for over a year now. You’d be surprised at how much more focused you get when you know you need to report your progress to someone every week.

I’ve been working on a side business with a partner for 3 years now. My partner and I lead busy professional lives, so it’s always hard to find time for a side project. We finally decided to hire someone to help us move this forward. Here’s why.

Successful entrepreneurs don’t eliminate risk, they manage it. You don’t have to be the stereotypical entrepreneur who takes massive risks and bets the farm — but you do need to get comfortable with the idea of taking risks.

Here’s a 5 minute exercise you can use to get inside your customer’s head.

I just had the most interesting conversation with a prospect. It reminded me how much fun it can be to have a great conversation with someone new. Whether or not this person becomes a client, I learned something from my conversation with him. That’s the attitude you need to have everytime you pick up the […]

I’ve been reading All About Them by Bruce Terkel. It’s a cogent reminder on why putting your customers first is the best business decision you’ll ever make. In this episode, I share the story that Bruce tells about the time he realized he was focused too much on himself, and not enough on others.

It’s too easy to jump to a new tactic, strategy, or idea when things don’t seem to be working. It’s much easier to try something new instead of investing the time to making what you’re doing right now work better.

Growing your business is a real struggle. A lot of times, it can feel like you’re pushing a boulder up a hill. If you don’t love what you do, or you aren’t motivated to help other people — you’re not going to last very long.