Forecast · The Marketing Podcast for Consultants and Professional Service Firms

It’s nice to have goals. The act of setting goals along makes you much more likely to achieve them. But having goals isn’t enough. It’s far too easy to jot down some goals that make you feel good about yourself, only to then get distracted and forget about them altogether. The key to achieving your […]

Goal setting is a tricky exercise. For starters, most people try avoid it altogether. It’s much more fun to sit around and dream about your goals than to take the uncomfortable step of writing them down. The truth is, you are far more likely to achieve your goals if you put them on paper and […]

This is where messaging gets messy. Up until now, we’ve talked about where powerful messages come from and how to get your clients to tell you what they want. But even after you’ve done all that, you can’t simply communicate one message to all your ideal clients and hope it’ll stick. That’s not how things […]

I’m going to let you in on a little secret. There’s something that marketers and copywriters (people like me) don’t like to tell their clients (people like you) about messaging. We prefer that you think creating “messaging” is some complicated, fickle process that simply can’t be understood by the layman. It’s best to leave this […]

Here’s how most people come up with marketing messages. They sit down at their computer, fire up the keyboard, and start brainstorming “hooks”. Or they get their team together in a room for a white-boarding session. Or, more often than not, they ask the marketing intern to come up with something “catchy”. If this sounds […]

The more you charge for your services, the more money you’ll make. But you can’t simply raise your prices indiscriminately. If you do that, without justifying the increase, you’ll lose more business than you’ll gain. If you want to raise your prices, start by looking at the factors that influence your pricing. You’ll discover pretty […]

Some clients are worth more than others. There are clients who stick around for the long haul… they buy from you repeatedly and happily pay your invoices on time. While there are others who give you a hard time from the very first engagement. And before you know it, they’re long gone. To some extent, […]

What’s the first thing that comes to mind when you think about growing your firm? If you’re like most people, you probably think about attracting new clients. All things considered, the more new clients you sign, the more your firm will grow. According to Jay Abraham, America’s leading business growth strategist, you’re leaving a lot […]

What if you could turn a stranger into an interested prospect in just one sentence? What if you could almost instantly make a new prospect curious about what you do? Meet the trigger statement. This simple sentence is designed to tell your target client that you have something they need. In this lesson, I’ll show […]

Are you sending a clear message to your prospects? If your message isn’t getting through, or it’s not converting prospects into clients, chances are it’s not clear enough. The best way to make your message clear, so your prospects will immediately know that you have what they’re looking for, is to wrap it in a […]