The more you charge for your services, the more money you’ll make.
But you can’t simply raise your prices indiscriminately. If you do that, without justifying the increase, you’ll lose more business than you’ll gain.
If you want to raise your prices, start by looking at the factors that influence your pricing. You’ll discover pretty quickly that it’s not as simple as “raising your rates”.
In this lesson, we’re going to look at the final variable in Jay Abraham’s business growth formula — which is increasing the average transaction price.