Would anyone miss your marketing?
I’ve been publishing a daily podcast for the last 100 days or so.
It’s been a lot of fun. And to be honest, it hasn’t been that hard.
But ever since I started publishing more frequently here on LinkedIn, it’s been tough to maintain both.
So last week, I put a hold on the podcast.
To be honest, it wasn’t a deliberate decision.
We just ran out of episodes and I didn’t have the headspace to record more.
It was on my list of things to “figure out” (that’s a long list).
Then on Monday, I was on a call with a group of clients.
And MAX M HABECK asked me, “what happened to the podcast?”
To be honest, I was taken aback by the question.
I knew the podcast was valuable. I’d gotten that feedback before.
But I guess I was surprised that people noticed I stopped publishing.
It had only been a week.
That’s when it hit me.
The ultimate test for the effectiveness of your marketing content is…
Would anyone notice if it was gone?