So you’re finally ready to put pen to paper. You’ve completed the customer profile and identified the ways your products and services create value for your buyer.
This next step should be the easiest. Because you’ve already figured out what you want to say. Now you just need to say it.
Here’s the formula:
Our [product/services] helps [customer profile carry out their job] by [gain creator] and [pain reliever]. Unlike [competitive advantage].
Now this only meant to be used as a starting point. If it feels too rigid and you want to go beyond the confines of this formula, don’t hesitate.
Listen here…
Show Notes
- Value Proposition Canvas
- Value Proposition Canvas Explained
- Downloadable Value Proposition Canvas
- Ad-Lib Value Proposition Template
