Now that you have a clear customer profile, your next step is to determine how your products and services can help buyers achieve their “gains” and avoid their “pains”.
The mistake people make here is they jump into the writing stage. They start putting pen to paper hoping they’ll be able to come up with the right words based on the customer profile.
But that’s putting the cart before the horse. Before you jump into the creative process of writing a value proposition, you have to complete the strategic process of figure out what you want to say.
That’s what this lesson is all about. We’re going to look at the left side of the value proposition, which is all about what you sell and how your services create value for buyers.
Tune in to learn:
- Why jumping into the writing process is a terrible mistake
- How to extract relevant value from your products and services
- How to prioritize which “gains” and “pains” to focus on