More companies have gone out of business because of a lack of sales than a lack of X.
(where X = anything)
People will do anything and everything possible to avoid selling.
(especially those of us who are not professional sales people)
Ask a consultant to go have a direct conversation with a prospect…
And suddenly they’ve got a million things to do.
They’re so busy.
They’ve got client work to catch up on.
They’ve got emails to respond to.
They need to take their dog for a walk.
Everything else becomes a priority.
Here’s why that’s a huge mistake 👇