I’ve been reading All About Them by Bruce Terkel. It’s a cogent reminder on why putting your customers first is the best business decision you’ll ever make. In this episode, I share the story that Bruce tells about the time he realized he was focused too much on himself, and not enough on others.
Podcast Episodes
Staying the course
It’s too easy to jump to a new tactic, strategy, or idea when things don’t seem to be working. It’s much easier to try something new instead of investing the time to making what you’re doing right now work better.
Pushing a boulder up a hill
Growing your business is a real struggle. A lot of times, it can feel like you’re pushing a boulder up a hill. If you don’t love what you do, or you aren’t motivated to help other people — you’re not going to last very long.
Being present in the moment
Here’s something we don’t talk NEARLY enough about. If you’re already stretched thin… If you have more commitments than you have time for… If you feel like you’ve always got a million things going on… Then you better get really good at being present in the moment. Because the less time you have, the more […]
Motivational storms
I’ve been reading a fascinating book by Dr. Srini Pillay called Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind. In the book, Dr. Srini talks about the idea of “creative motivation”, or the phenomenon of motivation suddenly “arriving” for a specific behaviour change, often unexpectedly. This idea blew my mind. So I […]
Progress happens daily
If you’re not taking action every single day, you’re not taking this seriously enough. The best strategy in the world won’t save you if you’re not executing consistently. The truth is, progress happens daily — not weekly, not monthly, and not quarterly.
How to Grow Your Consulting Practice Without Adding Overhead with John Jantsch
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world […]
You need two kinds of help
There’s no pride in doing everything on your own. If you try to be the superhero entrepreneur who does it all and never asks for help… you’ll either fail miserably or burnout, whichever comes first. Those of us who have been at this for a while recognize that part of being an entrepreneur is knowing […]
Ideal clients are discovered
Do you know who your ideal clients are? Every time I think I’ve got a good handle on this… I have a conversation with someone who completely shatters my assumptions about who my ideal clients are… and who they aren’t. Identifying your “ideal client” is not merely an intellectual exercise where you sit around and […]
What clients really want
Most of us play in markets with well-established competitors. They’re bigger than us. They’ve been at it for longer. They have more money. They have a longer track record. Maybe they’re bona fide celebrities in the marketplace. It can be intimidating to try to compete with these folks. No matter how much value you bring […]