Here’s a commonly held belief that drives me absolutely nuts. “The work should speak for itself.” Heard this one before? We like to believe our work should be so brilliant that it “speaks for itself”… In other words, if you focus entirely on producing better work, that’s all the “marketing you need”… Well here’s the […]
Podcast Episodes
How do you take your mind off work?
It’s a holiday Monday here in Ontario, Canada. I’ve ALWAYS struggled with holidays. I love the idea of holidays… But I have a hard time taking my mind off work. I know I’m not alone here. This is a common challenge entrepreneurs face. Or anyone who is really passionate about what they do. So here’s […]
3 Sales lesson from a trip to a bicycle store
3 SALES LESSONS FROM A TRIP TO THE BICYCLE STORE I was shopping for a new bike for my 7 year old daughter this past weekend. She’s at an age now where she’s ready for a “serious” bike. She’s ready to take on longer rides and more challenging terrain. So we […]
The Six Rules of Pricing with Blair Enns
Blair Enns is the founder of a training company for creative firms called Win Without Pitching and the author of a fantastic book called Priving Creativity: A Guide to Profit Beyond the Billable Hour. He is also the co-host of a great podcast called 2Bobs — alongside our last guest on the show — David […]
Why don’t people listen to your advice?
WHY DON’T PEOPLE LISTEN TO YOUR ADVICE? Last week, Shay Rowbottom posted a video about a friend who asked her for advice… but didn’t follow it. Shay was frustrated because she knew what was good for this friend… but the friend couldn’t see it for herself. Anyone in the business of selling […]
Don’t make this fatal marketing mistake
DON’T MAKE THIS FATAL MARKETING MISTAKE I see smart people fail at marketing all the time. They put in the time. They spend the money. They choose the right tactics. They do almost everything right. But they still have nothing to show for it. No leads. No clients. No audience. Nothing. All because of one […]
What’s the best part of your work?
WHAT’S THE BEST PART OF YOUR WORK? I was chatting with Rob Deptford yesterday and he asked me this question. I thought about it for a moment and said, “it’s seeing my clients get results.” There’s simply nothing like it. To see a client who was struggling with a problem FINALLY overcome that problem and […]
3 keys to better ideas
If you sell consulting or professional services, what you’re really selling is your ideas. The better your ideas, the more value you’ll create for clients, and the more you’ll charge. But when was the last time you thought about the quality of your ideas? Are you ideas any good? Could they be better? How can […]
Who would miss you?
Would anyone miss your marketing? I’ve been publishing a daily podcast for the last 100 days or so. It’s been a lot of fun. And to be honest, it hasn’t been that hard. But ever since I started publishing more frequently here on LinkedIn, it’s been tough to maintain both. So last week, I put […]
