October 1 is the most important day of the year.
What’s so special about October 1, you ask?
It’s not the crisp fall air.
Or the pumpkin spice lattes.
Though I don’t mind either.
It’s because October 1 is the beginning of the end of the year.
It’s the 1st day of the 4th quarter (Q4).
It’s the final stretch towards the end of year.
The finish line is in sight.
You’ve been working hard for 9 months.
You’re approaching your goal.
Will you slow down and rest on your laurels?
Usher in an early holiday season?
Or will you dig deep and keep going.
Work harder.
Push harder.
Double down and go for gold.
The choice is yours.
But make no mistake…
October 1 is the most important day of the year.