Do you know who your ideal clients are?
Every time I think I’ve got a good handle on this… I have a conversation with someone who completely shatters my assumptions about who my ideal clients are… and who they aren’t.
Identifying your “ideal client” is not merely an intellectual exercise where you sit around and dream about some mythical client that doesn’t actually exist.
You have to go out and find them in the real world.
You have to get on the phone. You have to attend events. You have to go out for coffee. You have to actually talk to people.
If you’re not actively seeking out those conversations, then don’t act surprised when leads suddenly go quiet on you. Or when you send over that proposal and you hear nothing but crickets.
You can’t automate this. You can’t delegate it to your assistant. And there’s no app that’ll do it for you and send a daily email summary.
The more conversations you have with prospects, the more you’ll begin to truly understand who your ideal clients are, how they think, and where you can find them.