“I have two problems… I lack direction and I don’t have time.”
These are the exact words a consultant said to me over the phone.
In just a few words, he captured the struggle 99% of consultants and service providers face with their marketing.
DIRECTION + TIME
Without direction, you’ll spin your wheels. You’ll try every tactic in the book hoping something will stick. You’ll pursue every shiny new object until a shinier one comes along.
Without time, you won’t be able to see anything through. You’ll get frustrated when you don’t see immediate results. Eventually, you’ll give up altogether and resign yourself to the status quo.
So… what to do?
➡️ CONSUME LESS
There’s no shortage of ways to hide from doing the work. For most of us, we don’t need more learning. We need more action.
➡️ ACT MORE
You’ll never know what’s going to work until you try it. Without a bias towards action, you’re only going to waste more time.
➡️ HELP YOURSELF FIRST
Do your marketing work first thing in the morning. Before you check your email, dive into client work, or talk to your staff. If you don’t help yourself, no one else will.