Unless you’ve been living under a rock for the past few years, you’ve probably heard the term content marketing before. Even if you haven’t heard the term, you’ve definitely seen content marketing in action.
Content marketing is when someone you’re connected with on LinkedIn publishes an article that challenges the prevailing wisdom in your industry. They present their unique point of view, which has you so intrigued that you click over to their website to learn more about what they do.
Content marketing is when you perform a Google search on how to keep a mileage log on your vehicle so you can write off the business portion on your tax return, and you find a YouTube video from an accounting firm in your town with the exact advice you’re looking for.
And, of course, content marketing is when you listen to a podcast about content marketing from a guy who does content marketing (meta enough for you?).
In this lesson, we’re going to kick off our series on content marketing by taking a closer look at the psychology behind why content marketing works.
Listen here…
Show Notes
Other lessons in this series
- Content Marketing · A Tale of Two Professional Services Firms (Part 2)
- Content Marketing · 5 Steps to Get Started With Content (Part 3)