• Skip to content
  • Skip to footer

Boutique Growth

Marketing for B2B Professional Services & Consulting Firms

  • About Us
  • Insights
  • Podcast
  • Results

Ahmad Munawar / December 10, 2018

“Order taker” or “trusted advisor”

There are two ways you can show up as a consultant…

You can be an “order taker”…

Where clients tell you what they want and you simply tell them how much it costs…

This is a simple, straightforward arrangement…

If the price is low enough, they may buy…

If it’s not, they’ll find someone cheaper.

OR, you can be a “trusted advisor”…

Where you engage buyers in a conversation around their goals, dreams and aspirations…

You show them what’s possible…

You steer them towards making better decisions, even if it’s uncomfortable…

And you help them avoid the decisions that will bring them harm…

There’s a huge difference between the two.

But it all begins with a simple decision.

Which consultant are you going to be?

“Order taker” or “trusted advisor”Ahmad Munawar
  • Social:
  • Link:
  • Embed:
https://boutiquegrowth.com/wp-content/uploads/2018/12/MarketingOutLoud-Ep179.mp3
Download Audio Subscribe

 

Filed Under: Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

Reader Interactions

Footer

Connect

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

About Boutique Growth

We help consultants and professional service providers attract dream clients, increase fees and scale their businesses.

© 2017 Boutique Growth