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Ahmad Munawar / October 22, 2018

Don’t cut your own hair

“I know there are problems with my marketing that need to be fixed… and I can’t cut my own hair”

This is what a client said when I asked why she decided to jump into the 90 Day Pipeline (my coaching program)

“You can’t cut your own hair”

Let’s break that down

Why can’t you cut your own hair?

➡️You don’t have the expertise. Unless you’re looking for a buzz cut, you need a professional who is trained in their craft.

➡️You can’t see the back of your head. You’re too close to see what’s really going on. You need an outsider with perspective.

➡️It’s too important to take chances with. Who wants to walk around looking like a fool to save a few bucks?

And yet

Many of you are trying to “cut your own hair” when it comes to marketing, business development and sales.

You know you have a problem

➡️ leads aren’t coming in
➡️ your message doesn’t resonate
➡️ sales aren’t closing

But instead of reaching out for help..

You’re busy playing Edward Scissorhands (best movie ever) on your business and just making things worse

Stop the madness, please

Go find someone who knows what they’re doing

Get comfortable in their chair

Give your business the care it deserves

Maybe even opt for the straight razor shave

Okay I’ve got too far, but you get the point

Don’t cut your own hairAhmad Munawar
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Filed Under: Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

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