“No one is buying my $10,000 assessment offer.”
This is what a client said to me on a coaching call a couple weeks ago.
“I’ve pitched it to 4-5 prospects but no one seems interested. They just don’t see the value in the assessment.”
I thought about that for a few seconds, then asked:
“Do you see the value in it?”
He replied with: “Honestly I’m not sure it’s worth $10k to get a bunch of reports.”
There’s the problem.
It’s not that the PROSPECT didn’t see the value in the assessment.
It’s that my client didn’t see the value in it.
He was simply projecting his belief onto the prospect.
So what did we do?
We fixed his belief.
And what happened?
Watch the video to find out
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