Are you attracting the wrong prospects?
Or is it just the wrong time?
Here’s a secret probably 90% of people don’t know:
Most of the time, prospects don’t make buying decisions on the offer alone.
A lot of people are surprised to hear this.
For example, have you ever heard someone say “People buy because of a great offer?”
It’s only half true.
Here are the facts:
Buying decisions happen because of the RIGHT offer… at the RIGHT time.
Something has happened to the prospect — a shift, a change in the way they do business, a new goal, moving locations, etc etc — that has jarred them from their zone of comfort.
Now, they’re willing to make changes.
That’s where we come in.
The thing is, there are a lot of variables outside our control.
We can’t control their context.
All the baggage they’re bringing with them into the deal.
Their past.
Their internal life.
That’s not up to us.
However, there is a bunch of stuff we CAN control.