When’s the last time you woke up and said, “Man, today I just can’t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal?”
Probably never.
In fact, a lot of great consultants start out with a hard aversion to sales.
They don’t want to seem manipulative.
Especially when it comes to pushing emotional buttons.
And yet…
Sales are the lifeblood of a business.
It’s one thing to put 30+ leads on the calendar.
But if those leads don’t turn into sales…
Money doesn’t get made.
Expenses don’t get met.
Firms fail.
Consultancies are ruined.
It happens ALL. THE. TIME.
Worse:
Prospects who have a big problem and are searching for a solution…
Don’t get the solution they need.
Because nobody gave them that emotional “push” they need to make a decision.
Here’s what to do if you want to help your prospects make the right decision… WITHOUT being manipulative: