LESSON 1
5 Steps to Turn Cold Website Visitors into Warm Leads
You know how important your website is. You know that prospects will always check out your website before they meet with you. You know that your website often determines whether or not you’ll even get a meeting.
So the question is, is your website doing what it’s supposed to? Is it putting your best foot forward? Is it converting as many visitors into leads as possible?
In this lesson, you’ll discover a the 5 step process to engage cold website visitors and nurture them into becoming warm leads for your services.
You’ll learn:
- The 3 reasons why you’re not converting enough website visitors into leads
- Why you only have 3 seconds to hook your website visitors
- How to stop talking about yourself on your website
Listen here…
LESSON 2
The 4 Most Important Pages on Your Website
I hate to be the one to break this to you. But no one is going to look at your entire website. No one is going to click on all the pages. And no one is going to read all the text.
That’s the bad news.
The good news is that if someone lands on your website, they’re at the very least curious. And you now have an opportunity to turn that curiosity into genuine interest and attention.
Once you understand the questions that a website visitor is subconsciously asking, you need to communicate the answers to those questions in the right places so they can easily find them.
That’s what we’re going to tackle in this lesson. You’ll discover:
- The four specific pages that get the lion’s share of attention
- What to put on each of these pages to maximize conversion
- Common mistakes to avoid on your highest traffic pages
LESSON 3
5 Tried and Tested Website Calls to Action
In a professional services context, the purpose of your website is to generate leads. If your website isn’t generating leads, it’s not doing its job.
There’s a lot that goes into building a lead generating website (we’ve covered a lot of it over here). But the call to action is the single most important variable when it comes to converting casual window shoppers into serious buyers.
Because if you do everything else right but you get the call to action wrong, you’ll find yourself with a lot of people who think you’re nice — but very few qualified leads for your services.
So how can you get more people to take action on your website? What kind of call to action will compel your ideal clients to act now? That’s what we’re going to cover in this lesson.
You’ll discover:
- 5 different calls to action you can try on your website
- How to determine which call to action will work for you
- How to craft a minimum viable call to action