I love hearing stories of folks leaving their cushy corporate jobs to start their own business. You can’t help but respect the courage it takes to leave a stable high paying job for the uncertainty and risk of entrepreneurship.
That’s why I really enjoyed this interview with Ali Hanif. Ali was an up and coming Account Executive at Thomson Reuters when he made the leap to start his own sales enablement firm, Hanali.
It wasn’t long before Hanali was working with some big blue chip companies and winning deals over some very big consulting firms in the process.
In this interview, Ali and I discuss his journey building Hanali. Tune in to learn:
- Why Ali decided to leave his stable corporate job to start a firm
- How he found his initial clients in the early days
- How he settled on a target market and service offering
- What he did to make his offering stand out from the competition