Reuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversations, and more conversations into signed proposals.
In this interview, we talk about Reuben’s journey from software developer to independent consultant. Then we talk about how to generate more leads from your consulting website using lead magnets.
Show Notes
- Reuben shares his backstory [2:04]
- His transition from working as an in-house developer to being an independent consultant [4:19]
- The changes Reuben made to his clients’ websites that improved conversions [8:00]
- How to offer lead magnets as a call to action on your website [9:31]
- Why having a lead magnet is going to convert better than a contact form [10:47]
- How to create a lead magnet [12:31]
- How much should you try to convey in a lead magnet [14:53] – 16:16
- The easiest lead magnet to produce [18:47]
- Reuben’s favorite lead magnet [20:08]
- Reuben critiques Ahmad’s lead magnet [24:28]
- How to convert your lead into a client [27:19]
- Reuben talks about Mimiran [31:28]
Links
- 22 Consulting Lead Magnet Ideas
- “Mad-Libs” marketing message generator
- Mimiran
- Sales for Nerds
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