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Whenever I ask someone what their biggest sales challenge is, the answer inevitably comes back to something like “I can’t seem to close enough deals” or “I’m just not a very good closer”.
Don’t get me wrong. Closing is important. But it’s not the only factor at play.
Before you can close a deal, you have to open a conversation. You have to engage a prospect and nurture them to the point where they’re ready for the close. If you do that right, the close should feel natural.
For most people, closing isn’t their real problem, it’s opening. The more conversations you open, the more shots you’ll have at closing. If you don’t have enough warm leads coming through the pipeline, it doesn’t matter how good of a closer you are — you’ll still fall short.
In this lesson, we’ll look at four practical ways you can open more sales conversations right now.
Listen here…
