Grab the entire series at forecast.fm/website
I hate to be the one to break this to you. But no one is going to look at your entire website. No one is going to click on all the pages. And no one is going to read all the text.
That’s the bad news.
The good news is that if someone lands on your website, they’re at the very least curious. And you now have an opportunity to turn that curiosity into genuine interest and attention.
To do that, you need to first understand the questions that a website visitor is subconsciously asking when they visit your website. Then, you need to communicate the answers to those questions in the right places so visitors can easily find them.
That’s what we’re going to tackle here. In this lesson, you’ll discover:
- The four specific pages that get the lion’s share of attention
- What to put on each of these pages to maximize conversion
- Common mistakes to avoid on your highest traffic pages