Kevin Pettie joins us to talk about the bread and butter of your LinkedIn strategy, which is your LinkedIn profile. The LinkedIn profile is your own personal homepage on LinkedIn, and it may be even more important than the homepage on your website.
- How generating business on LinkedIn is different from looking for a job
- What to fix first on your LinkedIn profile
- How to properly craft your professional headline
- What to inlucde in your profile summary
- Why testimonials are really important
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