John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
His latest book, SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO.
In this interview, John shares a step by step strategy that any consultant or professional service provider can use to grow their practice without adding overhead.
Show Notes
- John’s backstory prior to Duct Tape Marketing
- The changes John implemented in his business that allowed him to grow
- The key to growing your consulting practice without adding overhead
- How to turn your service into a product
- How to find a balance between strategy and implementation
- Are Google reviews only important for local businesses?
- How to develop a unique point of view so you can stand out in the marketplace
- The best way to get started with content creation
- What to say in an email nurturing sequence
- Should you offer a free consultation?
Links
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