Jason Foster is the Founder of Cynozure, a big data consultancy based in London, UK.
Jason’s team has a wide breadth of experience in the big data space. But this presents a challenge. How can they pinpoint a specific target market to pursue when their capabilities and experience are so diverse?
In this hot seat interview, we talk about how Cynozure can pinpoint a target market to pursue, what steps they should take to test their approach, and some specific marketing ideas they can implement to engage their target buyer.
Show Notes
- Jason describes Cynozure and the clients they work with
- How Cynozure is differentiated from the competition
- The challenges facing Cynozure
- Benefits of having a referral/relationship funnel
- Reaching out to industry associations for collaboration
- Mapping out a process to attract and engage potential clients
- A 3-step funnel for Cynozure
- Benefits of podcasting as a prospecting strategy
Links
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