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Ahmad Munawar / January 17, 2018

How to Grow Your Network by Podcasting with Philip Ideson

Philip Ideson is the Founder of Palambridge and host of The Art of Procurement.

In his corporate life, Philip was a successful Procurement executive. He always had aspirations of starting a business but kept putting it off. Eventually, Philip realized that he had to take the leap, or it may never happen.

In the early days of Philip’s entrepreneurial journey, he started a podcast as a way of connecting with fellow Procurement executives. Over the years, that podcast has opened up an entire network of relationships with decision makers that Philip can now leverage for his business.

How to Grow Your Network by Podcasting with Philip IdesonAhmad Munawar
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Show Notes

  • Philip shares his backstory [02:47]
  • Philip’s transition from corporate professional to entrepreneur [05:06]
  • The early days of Philip’s entrepreneurship journey [08:31]
  • Philip’s podcast and the topics he covers [11:57]
  • Podcasts that Philip was listening to [12:54]
  • Monetization strategies Philip tried for the podcast [17:12]
  • How he leveraged the podcast to launch Palambridge [23:44]
  • The power of relationships [27:26]

Links

  • The Art of Procurement
  • Palambridge
  • Philip’s LinkedIn Profile

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Filed Under: Forecast · The Marketing Podcast for Consultants and Professional Service Firms

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