Welcome to Lesson 1 of “The 5 P’s of Lead Generation for Professional Services Firms”. For the full experience, join us inside the members area for access to course worksheets, bonus lessons and more (at no charge).
In this lesson, we’re going to look at the first “P” of lead generation — which is “Profile”.
Choosing a target profile is the very first step in building a winning lead generation campaign. Not only will a clear and specific profile make it easier to find buyers, but it’ll also help you craft messages that get their attention.
This is a scary step for most people… which is why it’s often overlooked. Most people think that limiting the types of clients you target will result in less clients. But in fact, the exact opposite happens.