This lesson kicks off our 3-part series on the “buyer’s journey”. We’re going to start by looking at the first stage of the buyer’s journey — which is the awareness stage.
In this stage, buyers are becoming aware of the problem you solve. They’re trying to understand what they’e dealing with. And they’re gathering as much information as they can get their hands on.
Tune in to learn:
- Why the buyer’s journey begins after they discover a problem
- What buyers are doing when they first become aware of a need
- How to provide buyers with the information they want in the awareness stage
Listen here…