Grab the entire series on branding at forecast.fm/brand
What the heck is a “brand” anyways?
Ask three different people and you’ll get three different answers. Without a shared definition of what a brand is, it’s no wonder there are so many different approaches to building one.
In this lesson, we’re going to cut through the clutter and get to the heart of what makes a brand. You’ll learn:
- Seth Godin’s definition of a brand
- Why emotive advertising is 3x more powerful
- The difference between a brand that has value and one that doesn’t
- The first step to building a brand strategy for your firm
Listen here…
Show Notes
- Agile Coaching Tip: What Is an Empathy Map?
- How Emotions Influence What We Buy
- Seth Godin’s Definition of ‘Brand’
- Seth Godin: The brand is a story. But it’s a story about you, not about the brand.
- Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff